Online Reviews Impact Sales & SEO Like Never Before
Nearly everyone is looking for online information about products and who they are going to work with.
In the past, people would visit various suppliers and learn about products. They would also gauge the type of business and quality of people from which they were buying in person. No longer!
Now people gather almost all information they require from websites – yours and others – and when they find a potential supplier, they gravitate to online reviews. Why? Because they don’t know you, and likely don’t know anyone else either. They are trying to figure out whom to trust.
- 97% of consumers go online to find a local business or local services.**
- 93% of online experiences begin with a search engine (SEJ, 2016)
- 81% of shoppers conduct research online before buying.**
Nearly everyone is looking for online information about products and who they are going to work with.
In the past, people would visit various suppliers and learn about products. They would also gauge the type of business and quality of people from which they were buying in person. No longer!
Now people gather almost all information they require from websites – yours and others – and when they find a potential supplier, they gravitate to online reviews. Why? Because they don’t know you, and likely don’t know anyone else either. They are trying to figure out whom to trust.
What do potential customers find in online reviews? Consider…
- Customer satisfaction in general, including…
- Character of your company
- Your staff’s behavior
- Responsiveness
- How you handle problems
- Cleanliness
- General attitude
- How many satisfied customers posting online reviews (important to Google)
- How recent the reviews are (important to Google)
In the past, people would ask friends and acquaintances about their experiences to assess who to choose. “Word of mouth” is as important as ever, but now it includes social media and online reviews.
“The vast majority of consumers trust online reviews as much or more than friends or coworkers.”
Why Reputation Management Partners?
Reputation Management Partners specializes in helping businesses gather, publish and highlight online reviews to increase sales opportunities and improve Google SEO results for your website.
- Gather – using various online and offline strategies we build your volume of positive reviews.
- Publish – getting reviews to Google, Yelp, Facebook and other heavily read review sources.
- Highlight – publishing positive reviews on your site to assist in converting visitors to direct calls.
- Leverage – new high value content on your site makes it more valuable to search engine visitors.
- SEO – content with more value to search engines contributes to better organic search results.
- Increased Sales – websites with better content get better search results, create more traffic, positive reviews create more calls and visits which turn into satisfied customers.
Creating The Opportunity For Growth
We help businesses define the strategies they need for a positive and productive online review program. When done correctly, your online review program will enhance your reputation, your website and increase sales opportunities.
In short, it will increase your competitiveness online.
Often, when developing a reputation management program, we identify other opportunities on your website, content and data management enhancements increasing the productivity of your website.
Contact us now for a complimentary review of your website. We can show you how reputation management can build upon what you have in place and identify any strategic changes we can provide.
Your Free Website Review Includes
- Website Review
- Meta Data information
- Content Review
- Website Structure
- Website Function
- Site Map
- Keyword footprint
- Link structures
- Data Management | Hosting Review
- Hosting Security
- Hosting Speed and reliability
- Plugin and Core Software Updates
- Eliminating useless or harmful site elements
- Image and Video optimization
- Compress
- Optimize – Lazy Load Images
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